New Balance is making strides in the sports arena and basketball is leading them forward. After Kawhi Leonard became an official athlete, New Balance gain tons of attention and notoriety. New Balance is set to take the Basketball world by storm with this partnership with the NBA. New Balance released this statement in a press release: “This relationship ingrains New Balance into the NBA’s global presence, a fandom and culture that transcends sport and is significantly larger than the game of basketball,” said Chris Davis, New Balance VP of Global Marketing. It is great to see New Balance up its presence in Basketball. We look forward to seeing sales triple.
Photos Courtesy: New Balance